How to integrate your store with Instagram Shopping

1. 1

   Step 1 · Eligibility

   Check the account and market requirements

   Review current Instagram and Meta commerce eligibility for your business, account type and selling market. Confirm who owns the business account and catalog, and whether the products comply with current rules. Record the approved checkout path before planning posts around product tags or in-app shopping.

   Tradly: Tradly supports social channel connections; confirm the specific Instagram Shopping workflow and account eligibility for your store before setup.

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2. 2

   Step 2 · Catalog

   Choose a source of product information

   Decide which system is authoritative for titles, prices, images, availability and product links. Check how variants and product identifiers will be represented, and avoid maintaining the same fields in multiple places without a clear update owner. This makes later mismatch checks easier.

   Tradly: Tradly supports connections to social channels; the catalog source and sync method depend on the supported connection you select.

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3. 3

   Step 3 · Connect

   Set up the supported connection method

   Use the connection route available for your account, such as an approved platform connector or a catalog feed if supported. Review permissions before connecting business accounts. Do not assume that a general social connection automatically enables product tagging, checkout or two-way order sync.

   Tradly: Tradly offers social channel connections; verify the available Instagram-specific connector or feed route with the current product setup.

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4. 4

   Step 4 · Verify

   Review approval, links and product updates

   Check catalog diagnostics and review a sample across products and variants. Confirm that images, prices and availability match the store, products meet platform rules, and each destination link opens the right product page. Change one test item and verify when and how the catalog reflects it.

   Tradly: Tradly analytics and customer journey tools can help you inspect visits after a product link is used; resolve catalog errors in the connected commerce system.

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5. 5

   Step 5 · AI

   Prepare answers for social product questions

   Customers may ask about sizing, stock, shipping or whether an item shown in a post is still available. Train an agent on current product and policy information, but do not let it promise a product tag or checkout feature that the connected account does not support.

   Tradly: Tradly Agent Builder can use business pages and notes for customer answers; route account-specific connection issues to your store team.

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6. 6

   Step 6 · Launch

   Pilot a few products before expanding

   Start with a small, representative product set. Test product discovery, link destination, checkout ownership and catalog update timing on a phone. Monitor rejected items and customer questions during the pilot, then expand after the workflow is reliable for your account and market.

   Tradly: Tradly’s social channel connections can support the commerce workflow; confirm the exact supported Instagram path before making it part of your launch promise.

Plus 50+ integrations, full REST API & JS SDK, and the Marketplace Kit for ready-made multi-vendor flows.